Top 7 Reasons to Donate to the Summer of Social Good


This summer, Mashable (where I am editor) has been part of a major charity drive: The Summer of Social Good. It’s been a huge initiative on our part to use the power of social media and social networks to do some good for the world. The money raised will go to four charities:

– Livestrong
– Oxfam America
– The Humane Society
– World Wildlife Foundation

So far, the Summer of Social Good has raised over $30,000, In two days, the closing event and conference will take place and the Summer of Social Good will end.

That’s why I am going to make the case for donating by this Friday, August 28th. I could list a million reasons why you should donate – and you can come up with a million more – but these seven reasons really call out to me, and I hope they call out to you. Please donate to the summer of social good.




1. Because We Have an Obligation to the World



We’ve taken so much from this world, it only seems natural that we’re obligated to give back to help it. There are millions of people that aren’t even fortunate enough to have a hot dinner, not to mention a computer and an Internet connection. If we don’t take care of each other and the planet we live on, we’re in for serious trouble.


2. Because It’s So Easy to Do


The web’s made it easier than ever to give back. PayPal, electronic banking, and social apps (i.e. Causes). Or, in the case of the Summer of Social Good, widgets:

Yes, all you have to do is click “donate now.” I will give you a strong thumbs-up (or a mini-party) if you do.


3. Because You’d Be Donating to Four Great Charities That Create Major Social Change


If you have never heard of LiveStrong, the Humane Society, Oxfam America, or the World Wildlife Foundation, here’s your quick charitable education. Each cause is beyond worthy of your support:

1. Livestrong: More than 12 million worldwide are diagnosed w/ cancer and 8mil will die from the disease each year. We will end the stigma of cancer and turn cancer victims into cancer survivors, build an international grassroots movement, take cancer from isolation to collaboration and ,together with world leaders, will transform cancer from obscurity to a global priority.

2. Humane Society: Established in 1954, The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people. We are America’s mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond. Our mission statement: Celebrating Animals, Confronting Cruelty.

3. Oxfam America: One in six people worldwide now suffers from chronic hunger. More than 2.5 billion people live in poverty, struggling to survive on less than $2 a day—and the numbers are growing. But we at Oxfam believe that it doesn’t have to be this way. If we work together, we can turn the numbers in the other direction. Along with individuals and local groups in over 100 countries, we save lives, help people overcome poverty, and fight for social justice.

4. WWF: Our environment and earth’s future is in great danger. It is estimated that, over 75% of the world’s marine stocks are currently over fished, we lose 36 football fields of rainforest on the earth every minute and we will possibly lose up to 10,000 species this year. NOW is the time for action. WWF needs your help to strengthen global awareness of these issues and ensure that the best possible solutions are implemented for a sustainable future.

You’re saving the world by helping these charities. Period.


4. Because You’re Proving Social Media Can Change the World


Ever hear someone dismiss Facebook or Twitter as dumb wastes of time? This is your chance to prove them wrong.

The Social Media Smackdown and Twestival have been great demonstrations of the power of social media in changing the world. If you haven’t had the chance to show the world that social media really is a driving force in our society with these charities, then now’s your chance with a donation to the Summer of Social Good.


5. Because You Don’t Have to Even Donate Money to Help


Wait, what?! Isn’t the Summer of Social Good a charity drive? Yes, yes it is, but that does not mean you can’t help these great charities via social media in other ways. In fact, my colleague Sharon Feder highlighted 5 great ways to help the Summer of Social Good. I’m going to summarize the first four right now:

1. Donate.

2. Retweet: Ford Motors is donating $1.50 for each retweet of Top 10 YouTube Videos for Social Good and $2.00 for each retweet of HOW TO: Support Social Good on Your Blog. 30 seconds and you’ll have helped donate $3.50 to charity.

3. Watch a Video: Ford is once again displaying its generosity by donating $1 for every video view of the Ford Fiesta Movement video. Watch a video, save the planet.

4. Attend the Summer of Social Good Conference This Friday.


6. Because You Can Help Us Understand The Web’s Impact on Charitable Giving


Social media and charitable giving have been uncharted waters, and we’ve learned a lot from running this campaign. However, your input, thoughts, and donations on the Social Good survey will help improve charitable giving on the web for years to come.


7. Because We Need You






I hope you will support me and the Mashable team in our efforts to change the world for the better. I cannot even begin to explain my passion for making this world better. I hope you have a similar passion, no matter how you choose to make your mark.