Why do people decide to share what they share? What makes something go viral? What kind of things can companies do to encourage more sharing from their users?
These are the types of questions that my friend Matt Schlicht and I ask ourselves pretty much every day. Studying why people share helps us understand human nature.
Matt, the co-founder of Tracks.by (a company I advise), has come up with a few theories about social, but he needs to test them. That’s why he’s decided to start a Social Experimenter’s Newsletter to try and test out his theories.
I encourage you to sign up for Matt’s Social Experimenter’s Newsletter. It will be a fascinating look into why we share and how we can encourage more of it.