A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the radars of top investors. I also judged some great startups alongside TechCrunch’s intrepid reporter Sarah Buhr.
A few key tips from my presentation:
- Always use the right color for the job.
- Surprising rewards are always more effective than incentives, when it comes to retaining users.
- Violate your customers’ expectations, but make sure it aligns with your brand (or you’ll become the next Quiznos).
Check out the rest of my advice in the video above!