How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the radars of top investors. I also judged some great startups alongside TechCrunch’s intrepid reporter Sarah Buhr.

A few key tips from my presentation: