Is Marketing an Art or a Science? [VIDEO]

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand, I discuss the core triggers of Captivology, how the book got made, and the surprising things that captivate our attention.

Have a question about Captivology or marketing in general? Post it in the comments and I’ll try to answer it!