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August 24, 2015
24 Aug 2015

Is Marketing an Art or a Science? [VIDEO]

Ben Parr Discussing Captivology

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand, I discuss the core triggers of Captivology, how the book got made, and the surprising things that captivate our attention.

Have a question about Captivology or marketing in general? Post it in the comments and I’ll try to answer it!

Related posts:

  1. Announcing “Captivology”, My Book on the Science of Attention (HarperCollins/2015)
  2. How to Captivate the Attention of Users, Customers and Investors [VIDEO]
  3. Color Controversy: The Science of Why #TheDress Has Captivated Our Attention
  4. The Art of the Introduction: A Primer
  5. I Was on CNN (Here's a Video)
2 Comments/in Attention, Branding, Business, Marketing, Media appearance, My musings /by /#permalink
  • boyd5981@mail.ru

    A debt of gratitude is in order for examining the center triggers of Captivology, how the book got made, and the astonishing things that enrapture our consideration. I want to know the marketing theory is really needed in human life?

  • simmons2546@mail.ru

    One cannot do the marketing if he wants to. You need to set yourself into this field. It is really an art. If you can place the things in right place then your customer will agree with you or you may get along. So definitely it is art.

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About Me

Hi! I'm the author of Captivology: The Science of Capturing People's Attention and an early-stage venture capital investor. I also advise brands on attention and growth, and I write a weekly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.