The Role of Visual Content in Storytelling [VIDEO]

Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons?

Recently, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In this video, I discuss the anatomy color, logos and visual content in telling the story of a brand and their unconscious influence on our attention.

Tell me what you think about this video in the comments. If you want to dive deeper into visual attention, grab yourself a copy of Captivology.

Ben Parr on Captivology and Brands