Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.
In this ABC News interview, I discuss the power of the Captivation Triggers from my book and how red and orange affect our subconscious. If you want to dive deeper into the psychology of color, I recommend checking out the Automaticity chapter in Captivology.
What color question do you have? Post it in the comments and I’ll try to answer it!