Category Archives: Attention

Announcing New Keynotes on Psychology, AI, and Storytelling

Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve

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The Seven Triggers of Captivation Marketing [VIDEOS]

Ben-Parr-Captivation-Marketing-Captivology-Triggers

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the

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The Three Stages of Attention [VIDEO]

In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli.

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How Can You Tell a Better Story With Your Data?

Ben Parr on Storytelling

A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia

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What Is a Brand? [VIDEO]


What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?

A few weeks ago, I sat down with

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The Role of Visual Content in Storytelling [VIDEO]

Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow

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Influencer Marketing: It Works

The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works.

According

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You Shouldn’t Wear These Colors to a Job Interview [VIDEO]

Ben Parr talks Captivology on ABC News
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.

In this ABC News interview,

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Is Marketing an Art or a Science? [VIDEO]

Ben Parr Discussing Captivology

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand,

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How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book

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