Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli. Captivology
A few weeks ago, I sat down with Behind the Brand and Visage to discuss
Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia
Posted in Attention, Captivology, Entrepreneurship, Media appearance, Tech
Tagged Attention, behind the brand, ben parr, brand, Captivology, data, Media, Startup, storytelling, tech
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.
In this ABC News interview,
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?
In this video interview with Behind The Brand,
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book