I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I haveread more
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down withread more
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellowread more
Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancerread more
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?
In this video interview with Behind The Brand,read more
I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs areread more