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About MeHi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.
Category Archives: My musings
In the last two days, a tidal wave of SOPA opponents have come out of the woodwork and found their targets: the companies officially supporting the act.
Ever since Congress released a list of corporations
Finding investors for your startup is tough business, but choosing the ones that will enable your company and your product to change the world is a far greater challenge.
There are lots of reasons
One of the things I’ve found myself carrying around these days is a sketchpad.
The reason is simple: I have a lot of ideas, for both the companies I advise and for my own startup ideas. I’m
I get several hundred pitches in the course of a typical day. It’s part of the job — startups, PR agencies and big tech companies pitch us on their products, and we decide which ones