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About MeHi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.
Category Archives: My musings
Hey everyone, it’s been a busy couple of weeks, thus my updates have been even less frequent than usual. Normally I like to make my blog more about how to make you more productive as an
Finances, organization, and priorities are simply a necessity in life. Without them, it’s impossible for society to function because work will never get done and the most important tasks
During the Dot Com Bubble, the most popular business model was spend like hell to drive growth and buy million dollar Super Bowl ads. The focus was not on business models. After the
Creating powerpoints is a task most people tend to dread. Hell, most people don’t like powerpoint slides when they’re viewing a presentation. They are stuffed with boring bullet points,