Category Archives: Branding

How to Build a Management Team When You’re Not an Experienced Manager

I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and

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The Three Things That Get Us Stuck [VIDEO]

In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three

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The Role of Visual Content in Storytelling [VIDEO]

Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow

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Influencer Marketing: It Works

The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works.

According

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You Shouldn’t Wear These Colors to a Job Interview [VIDEO]

Ben Parr talks Captivology on ABC News
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.

In this ABC News interview,

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Is Marketing an Art or a Science? [VIDEO]

Ben Parr Discussing Captivology

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand,

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