Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
I’m thrilled to announce that my friend
Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have
A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea?
I deliver the answer eight seconds into
A few weeks ago, I sat down with Behind the Brand and Visage to discuss
Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia
Posted in Attention, Captivology, Entrepreneurship, Media appearance, Tech
Tagged Attention, behind the brand, ben parr, brand, Captivology, data, Media, Startup, storytelling, tech
I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and
In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book