Category Archives: Media appearance

The Seven Triggers of Captivation Marketing [VIDEOS]

Ben-Parr-Captivation-Marketing-Captivology-Triggers

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the

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The Three Stages of Attention [VIDEO]

In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli.

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Is Now the Best or Worst Time to Start Something? [VIDEO]

A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea?

I deliver the answer eight seconds into

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How Can You Tell a Better Story With Your Data?

Ben Parr on Storytelling

A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia

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How to Build a Management Team When You’re Not an Experienced Manager

I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and

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The Three Things That Get Us Stuck [VIDEO]

In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three

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What Is a Brand? [VIDEO]


What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?

A few weeks ago, I sat down with

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The Role of Visual Content in Storytelling [VIDEO]

Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow

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You Shouldn’t Wear These Colors to a Job Interview [VIDEO]

Ben Parr talks Captivology on ABC News
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.

In this ABC News interview,

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Is Marketing an Art or a Science? [VIDEO]

Ben Parr Discussing Captivology

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand,

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