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About MeHi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.
Category Archives: Blog
By early next year, two high-quality technology news publications are going to make their debut. And if the owners of these publications are smart, they will turn their backs on the tech investors
Microsoft + Nokia still has room to grow in the smartphone market, but perhaps the software giant should focus on the future of mobile: wearables.
Originally, I intended to write a thought piece
Edward Snowden, The Guardian and The Washington Post know how to keep a story in the news.
Instead of dumping all of their leaked documents to the public, they are slowly releasing information on
I have avoided spoilers in this review.
I was lucky enough to be at the San Francisco premiere of Man of Steel, Dan Snyder’s take on one of the world’s most iconic characters. Is
I decided to wear Google Glass to Bay to Breakers, San Francisco’s annual “What kind of ridiculous and/or slutty costume can I wear?” race/celebration. This is part of my month-long
I dropped by CNBC this afternoon to discuss an issue that will dominate the headlines this week — a proposal by Apple CEO Tim Cook to simplify the tax laws regarding the repatriation of