I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have
A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow
The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works.
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.
In this ABC News interview
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book <a href="http://captivology.com