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Archive for category: Captivology

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May 31, 2015
31 May 2015

How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book <a href="http://captivology.com

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1 Comment/in Attention, Captivology, Entrepreneurship, Productivity, Science /by /#permalink
April 14, 2015
14 Apr 2015

So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!

Ben Parr's Captivology in Space

Official Announcement

My book is going into space! Well, as close as you can get without a multi-million dollar rocket! Thanks to the DREAMS project and the Columbus Space Program, my book is going to experience the

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2 Comments/in Captivology, Projects, Science /by /#permalink
February 27, 2015
27 Feb 2015

Color Controversy: The Science of Why #TheDress Has Captivated Our Attention


What is #TheDress going viral?

You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet.

The meme started with a debate

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4 Comments/in Attention, Blog, Captivology, Science /by /#permalink

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About Me

Hi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.