Octane AI: Run marketing campaigns over Messenger with 20x conversion rates.

x

Archive for category: Captivology

You are here: Home » Captivology
May 31, 2015
31 May 2015

How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book <a href="http://captivology.com

read more

0 Comments/in Attention, Captivology, Entrepreneurship, Productivity, Science /by /#permalink
April 14, 2015
14 Apr 2015

So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!

Ben Parr's Captivology in Space

Official Announcement

My book is going into space! Well, as close as you can get without a multi-million dollar rocket! Thanks to the DREAMS project and the Columbus Space Program, my book is going to experience the

read more

2 Comments/in Captivology, Projects, Science /by /#permalink
February 27, 2015
27 Feb 2015

Color Controversy: The Science of Why #TheDress Has Captivated Our Attention


What is #TheDress going viral?

You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet.

The meme started with a debate

read more

4 Comments/in Attention, Blog, Captivology, Science /by /#permalink

Get the Book

About Me

Hi! I'm the author of Captivology: The Science of Capturing People's Attention and an early-stage venture capital investor. I also advise brands on attention and growth, and I write a weekly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.