Category Archives: Captivology

How to Captivate the Attention of Users, Customers and Investors [VIDEO]

Posted on May 31, 2015 | 1 comment

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book

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Posted in Attention, Captivology, Entrepreneurship, Productivity, Science

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So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!

Posted on April 14, 2015 | 2 comments

Ben Parr's Captivology in Space

Official Announcement

My book is going into space! Well, as close as you can get without a multi-million dollar rocket! Thanks to the DREAMS project and the Columbus Space Program, my book is going to experience the

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Posted in Captivology, Projects, Science

Color Controversy: The Science of Why #TheDress Has Captivated Our Attention

Posted on February 27, 2015 | 4 comments


What is #TheDress going viral?

You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet.

The meme started with a debate

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Posted in Attention, Blog, Captivology, Science

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