What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book <a href="http://captivology.com
If there’s one entrepreneurial mantra that Steve Jobs taught us, it’s this: Simplify!
Complex products fail. The complex MySpace lost to the simple Facebook. The simplicity of Snapchat
I was on CNBC earlier today to answer the question, “Is Mark Zuckerberg In Over His Hoodie?”, facing off against Silverback Social CEO Chris Dessi.
My argument was simple: Facebook stock