Category Archives: Entrepreneurship

The Importance of a Strong Online Presence [The Zed Shaw Case]

Zed Shaw ImageToday I was reading through my usual news sources on the train when I stumbled across this article by Zed Shaw on Hacker News. Aptly titled “I’m Moving To San Francisco, I Need A Job,” the well-known programmer (and nemesis to Ruby on Rails developers everywhere) announces that he’s moving from NYC and wants to be situated with a job and a place by September 1st.

For the normal individual, if he or she made that type of post on his or her personal blog, nobody would hear, and thus nobody would listen. But that won’t be the case for Zed Shaw. He’s going to get interviews every day he’s in SF and he’s going to have the leverage to choose a company and a job that suits him – not to mention compensation.

So why can he do this? Why does he have this type of leverage? Two comments in the Hacker News thread caught my attention:

This is why having a well-known online presence is important.

It’s worth noting that it’s an online presence backed by serious code, which makes Zed worth listening to (and hiring). It seems like many online presences have the attitude without supplying the code.

  • Zed has strong visibility in programming and technology circles. His up-front nature, his blogging, and his wit have all earned him an online persona.
  • Zed can back it up with some damn good code (*cough*Mongrel*cough*


His abilities are the foundation of his online image, but his communication skills cannot be underestimated either. Combined, they allow him to do this sort of thing. And there are plenty of other people who can do the same thing if they need to get a job, recruit new employees, etc.

I cannot stress enough the importance of building an online presence. Yes, it can be egotistical, but only if you let that happen. You may think it’s not important, but when you’re handed a pink slip without a large network to tap into, you’ll be regretting it.

I’ll write a more detailed post on building your online presence in the future, but in the meantime, keep networking, keep writing, keep tweeting, and stay relevant.

Oh, and most importantly, build something of value. There is a reason people listen to Zed, after all.

[Image thanks to Adewale Oshineye on Flickr]

Announcements: Mashable, Tech&Beer, and Moving to the San Francisco Bay

I have several major announcements to make, many of which you have seen if you’ve been following my Facebook or my Twitter stream.



1. I have left Spine-health:

If you did not know, I was the Interactive Content Manager for Spine-health, the web’s leading patient resource on back pain and chronic pain. I did everything from SEO (search engine optimization) to usability to adding new doctor-written content to the website.

I have nothing but the most profound respect for Stephanie Burke, Sylvia Marten, and the Spine-health team. However, I decided it was time for some changes in my life. It has been a great learning experience, and I am glad to have left on great terms.



2. I am now Associate Editor at Mashable:

I have been an occasional writer for Mashable since August 2008. But perhaps you’ve noticed a recent influx of articles from me in March, especially on weekends. Well that’s because I was training for a new role, as associate editor at Mashable. Mashable, for those who do not know, is a leading news and resource blog on social media and web technology. Now I get to talk about, debate, and discuss social media like Twitter, Facebook, iPhone applications, and more.

I can’t wait to discuss social media with the world! Interested in my writing? You can always find my work at my Mashable Author Page.



3. I have started an analytics and consulting firm:

Mashable won’t be my only job. I have opened up a consulting firm, Engage Analytics, which will provide strategic and consulting services in three specific areas:

  • Website Optimization and Usability
  • Web Analytics
  • Web and Social Media Marketing

For more details (and a rough look at the still-being-built website, visit here.



4. I am co-hosting Tech&Beer, a live tech entertainment show:

In the next month, Matt Schlicht and I will be launching Tech&Beer, a twice-weekly live tech entertainment show. On the show, Matt and I will bring aboard tech personalities, entrepreneurs, and celebrities as co-hosts. We will interview them and discuss the week’s major technology-related events with them. We will use audience questions and topics to fuel the show. And as the title may indicate, we will drink beer and have a little fun as well!

Each episode will air live on Ustream.tv as well as be recorded via Vimeo. If you’re interested in the show (either as a co-host, sponsor, or interested fan), be sure to email Mazy Kazerooni, our producer, at mazy[at]techandbeer.com.

Also, follow the Techandbeer Twitter account.



5. I am moving to Silicon Valley and the San Francisco Bay:

The final announcement, and perhaps the most significant, is that I am relocating from Chicagoland to the heart of Silicon Valley. I’ve lived in Illinois my entire life, with brief stints in Santa Barbara, Croatia, D.C., and Thailand. Chicago has been great, but I need a chance of scenery.

The Tech&Beer show will be broadcast from Mountain View, CA, and I will be covering stories for Mashable from the silicon technology hub. I leave for San Fran/the valley on April 13th.



I will have more to announce and discuss in the next few weeks, but wanted to let you all know now. . Thanks for your support. I’ll try to post more about all of this soon.

The Benefits of Thinking of Yourself as a Business

Finances, organization, and priorities are simply a necessity in life. Without them, it’s impossible for society to function because work will never get done and the most important tasks will never get tackled. This is especially true in business. Some of the things a business has to think about:

  • Cash Flow: A business either needs to be making more than it takes in or have enough cash flow to sustain itself until it has achieved profitability (burn rate).
  • Functionality: A business’s products must be in demand. It has to be useful, entertaining, or in some way valuable to the consumer. Otherwise, the business dies.
  • Organization: Businesses, from one-man operations to conglomerates, must keep personnel, finances, taxes, and information organized and readily accessible if it hopes to succeed.
  • Competition: If an industry is profitable, a business can expect stiff and smart competition that will challenge it for customers.
  • Prioritization: A business must know what projects are the most important and set everything else aside. Getting 80% of things 80% done is far worse than getting 30% of priorities 100% done.

Each and every one of these qualities and realms are important to a business. None can be ignored for a business to success. None of these qualities can be ignored for an individual to succeed.

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The Rise of the Freemium Business Model

During the Dot Com Bubble, the most popular business model was spend like hell to drive growth and buy million dollar Super Bowl ads. The focus was not on business models. After the rash, we endured a lull. But now, a new breed of Internet company exploded onto the scene, a movement most know as Web 2.0 (more accurately, social media).

Although accelerated growth still remains the dominant goal of most Internet startups, they have avoided many of the mistakes of Dot Com Bubble companies. They have paid special attention to building business models, primarily advertising-based ones. But now that model has come under fire, and a newer model is gaining in popularity: the freemium business model. I want to talk a little about its rise and the future of freemium in online business.


The Woes of Internet Startups


Recently, the problem has not been overexuberance, but the inability of many Internet companies to build sustainable profits. Many social media websites rely on advertising dollars to generate revenue. Advertising is the primary source of income for Google, Digg, Facebook, and almost all blogs. But for a lot of these companies, advertising has not been enough.

An example: the social media powerhouse Digg is still unable to amass a profit after four years. It incurred a loss of nearly $5 million in the first three quarters of 2008. Powerhouse Facebook faces these challenges as well. Its value has plummeted from a $15 billion dollar high to a speculated $3.7 billion because of monetization concerns. And with the economy (and advertising eCPMs) sinking like a boulder in a lake, venture capitalists have ratcheted up the pressure on their companies to turn a profit or shut down.

A great deal of discussion has occurred on social media channels over the best business model for companies in the Internet industry. More and more, companies are turning away from advertising-based business models and turning towards the freemium model. In the freemium model, you offer a free or trial version and a paid, advanced version of your product.
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12 Rules For Making Engaging Slides and Engaging Presentations

Creating powerpoints is a task most people tend to dread. Hell, most people don’t like powerpoint slides when they’re viewing a presentation. They are stuffed with boring bullet points, images that add nothing to the presentation, and monotone speakers that knock you out like an Ambien.

This is the wrong way to approach a presentation. This is the wrong way to build a presentation, and this post is intended to help you build a killer presentation utilizing slides that keeps people on their toes and in baited breath for what you’re going to say next.

Using the example presentation below (it’s the slide set I used for my presentation at the Kellogg School of Business), I’m going to outline 12 tips for building unique slides for engaging and successful presentations. And as a side note, if you want to see this type of presentation in action, I will be speaking at the Facebook Developer Garage tomorrow (Feb. 20th) at the headquarters of Where I’ve Been.


Kellogg Presentation


1. You Make the Key Points, Not the Slides


The first rule is the most important – YOU are presenting, not the projector. If you put all of your points, thoughts, and statements on the slides, it will become the focus of the audience. Avoid this at all costs You want the audience to focus on you, not the presentation. Notice how I only use sentences when I’m posting quotes – I want people to focus on the sentences coming out of my mouth, not on the screen.


2. Limit the Information On Slides


The corollary to rule #1 is to limit the amount of information on slides. You do NOT need to tell the story on the slides. In fact, it should be the opposite. The slides should only be a prompt, an image, a graph, or some other visual cue that either sums up what you’re talking about or is an aid to show information that is hard to digest orally. If a person has to take even 30 seconds to read an entire slide, you’ve lost them for several minutes, because they are not listening to you.
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What's a Problem You'd Like to See Someone Solve?

What a simple question, but one we don’t ask enough.

What’s a problem you’d like to see someone solve?

As you know, I have an entrepreneurial bent, so I love to figure out ways to solve problems, and then implement those solutions. But first, you’ve got to pick a problem out, one that bothers you.

I put the question to the Hacker News Community, and the response was immense: 183 replies, all of them either problems entrepreneurial developers wanted to see solved or comments on those problems. Here were the top ideas, scored by the Hacker News community:


1) Get People to stop using Internet Explorer 6 (58 points)

IE6, for those of you who are not programmers or designers, is the bane of our existence. Rewriting CSS that works in Firefox, Safari, and IE7, but then breaks in IE6 is one of the most frustrating experiences possible. I’m certain that IE6 wastes millions of dollars each year in wasted manpower and design flaws. No, it’s not global warming, but it’s still a problem that causes massive inefficiency and stifles innovation.


2) Longer Lifespans (20 points)

A larger problem that millions of people are already trying to solve. But one I don’t think we’ll be solving before I’m in the grave.
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Why Bad Physical Health Can Hurt Mental Sharpness and Entrepreneurial Ambitions

I’m about to venture into somewhat treacherous waters, so feel free to yell and rant at me in the comments if you feel the need. But I am of a strong belief on this one, so I wanted to discuss it. I think you can guess the issue I’m going to talk about from the title.

If you’re a tech-oriented person like I am, you probably sit most of the day in a comfy computer chair with your giant two-screen setup with tons of code/docs on one screen and your web browser/IM/Skype on the other. At least, that’s how I am (it’s really quite efficient). But the point is that you’re sitting in a chair all day, instead of on your feet and using your body. Especially when there’s major projects due, new features to launch, or staring a new job, you put workouts and proper diet on the backburner to get things done.

And so the cycle of bad health begins.

As millions of people can probably tell you, skipping proper workouts and not getting balanced meals becomes a habit once you start. And restarting the good habits is tough as hell. The New Years Resolution phenomenon still astounds me. A week after New Years, tons of new people with sweatbands in the gym. Two weeks later, 90% of them never return to the gym.

Why do I bring this up? I can’t stress enough the impact of your physical health on your ability to be a productive entrepreneur. Especially when you are the head of your own company seeking venture capital, your health and appearance are important factors in how people judge you and how you get things done.

Just a few key points you probably already know, I but cannot stress enough:

1) Your physical health affects your mental sharpness.
This article on LiveScience provides a great overview of studies that show a huge link between exercise, proper diet, good health, and a healthier brain. Physical exercise is still mental exercise for the brain. Eating good food is going to send nutrients toward the brain. Bad food is going to starve the brain of those same nutrients.

It’s simple why the correlation exists – the brain is part of the body. You can’t fix a watch without fixing ALL of its parts, and you can’t keep a body healthy by exercising only one part of it. Programming does not count as a cardio exercise, sorry.

The opinions and impressions people have of you are always going to be shaped by your appearance
Blink by Malcolm Gladwell is a great book on this subject. It’s sad but true: the taller and thinner you are, the more promotions and money you can expect to make. Most people don’t do it on purpose, but if there’s two people with exactly the same proposal, who are they going to favor? Yes, the more attractive one. So do yourself a favor and make sure that you can win that tiebreaker.

Bad health decreases your bottom line and investment capability

There’s a reason health insurance is so expensive – health care for an ailing body is expensive. You’re spending less on your new idea and more on your new pain medication. See where the money is going?

Persistent confidence is a major key to successful entrepreneurship

Not just confidence, but confidence that can take a beating. Your idea is going to be berated, judged, shot down, burned, and insulted over and over again as an entrepreneur. If your confidence cannot take that beating, your’e in the wrong arena. There’s a direct link between your looks, your health, and your confidence. If you’re already in self-doubt because of your body image, your confidence may not be able to hold under the entrepreneurial pressure.



The issue of health for entrepreneurs is a personal one for me. A year and a half ago, June 2007, I weighed over 200 pounds. While not a fat kid, I was chubby and round. During that summer, I committed to putting off the weight and getting in shape for my health, my self-confidence, and the satisfaction of proving I could actually do it. By August, I was in the 170s. Today, I range in the low 160s with a toned and balanced body and a great deal of added confidence. It’s also proven to me that I can get things done once I’m in the mindset.

I know that a lot of people have genetics that hurt their health and their bodies, and little can be done about it. But that’s different than not actively trying to eat healthy and not putting in periodic work-outs. A good workout or two a week or replacing that damn soda with a glass of water and a cup of raspberries does wonders for your life. When you’re consistently working on improving your health, you can feel the results, even if the results aren’t immediately apparent at the waistline.

So if you’re an entrepreneur or if you just want to better your life, do yourself a favor and do the little things to improve your health. All I ask is for you to not ignore the connection between physical health and your productivity and mental health.



Here’s a random assortment of health articles to get your started:

13 Tips for Avoiding Panick During the Economic Recession

Got Depression and Economic blues? To say you’re not alone would be an understatement. People are radically pulling back on their spending, scared to open their 401k statements, and simply shaking in their boots.

In these hard times, people panic, especially when they don’t understand what exactly is going on.

For the next few weeks I’m going to be writing a series of articles on entrepreneurship during a recession. I’m hoping by the end of the series, you’re going to end up a little wiser, a little calmer, and a lot more aware of the opportunities that exist in down economies. And there are plenty of opportunities.

Before we get into how to succeed in a recession, we first have to get you into the right mindset. That means not panicking, making hasty decisions, and or forgetting to think things through.

So here’s 13 quick tips on how you can hold back your panic and think things through:



1) Open that 401k Statement!

The first step in your quest to hold back the panic is to face reality. Yes, that 401k statement letter on the counter needs to be opened, read, and examined. You need to know your position before you can act. Not knowing will only preoccupy your thoughts. If you can’t do it, get a significant other or close friend to open it and read it to you.



2) Calmly Assess Your Current Assets

Request statements from ALL of your accounts. Assess your investments, loans, and cash on hand. Know how much you pay out each month and what it will do in the next year. Know how much your investments have fallen and how that relates to your cash standing. If you’re not a financial-minded person, bring in a friend who invests to help you sort it out.



3) Understand your Risk Tolerance

This type of market is a true test of your risk tolerance. If you were screaming at 2% drops, how will you react to 40% tumbles? Truly ask yourself if you’re high risk or low risk. Treasury bills, money market accounts, and CDs are all fine investments for your money during these risky times. If you’re a person who can stomach the downturn and enjoys options, futures, and short positions, then that’s fine as well. Know your tolerance, though.



4) Take a look at the Big Picture



This is the big picture. Since the Dow Jones Industrial Average stock index was created, stocks have increased in value over time. Even after the crash, stocks rose again over the long haul. And we have more safeguards than back then to hold back such a fall.

Stocks WILL go back up in value eventually. Forgetting this can kill your money and your sanity.



5) Set a Consistent Budget and Stick to It

Now that you know all about your current money position, budget based on it. Set strict limits on how much you’re willing to spend on electronics, rent, utilities, groceries, dinner, and more.

Mint.com is a great way to manage finances and set budgets automatically. But once you’ve set a budget, stick to it. If you go over on any item, stop spending, period. And always take some time to think before making an “impulse purchase.” That may even mean banning Woot.com from your browser.



6) Decrease your Dependence on Debt. For Good.

I would say this one is an obvious one, but for many people, it really isn’t. Over reliance on credit cards and mortgages has killed our economy, and it will kill your finances if it has not already.

NEVER CARRY DEBT ON YOUR CREDIT CARD!

If you don’t remember anything else from this post, that’s fine, so long as you remember this. I pay off my credit card in full each and every month to avoid the fees and debt. That type of behavior will always make sure you don’t spend beyond your means.

Quickly pay off your debt if you have it. Cut spending, take a hit in your cable or your clothes shopping while you drop the debt down. When you don’t have any debt, you have piece of mind. Peace of mind means you aren’t panicking.



7) Prepare/Expand your Emergency Fund

The emergency fund should be a separate, liquid account that can help you through six months of unemployment. Store six months of rent, groceries, and interview expenses in the fun in case things go south for your career. It can be a savings account, money market, whatever you are comfortable with. But make sure that it is a low-risk account and that it is absolutely NEVER touched unless you face a dire financial emergency. Low Christmas shopping funds IS NOT AN EMERGENCY!

Be prepared, so say the Boy Scouts.



8) Have Action Plans Prepared and in Place

What’s the first thing you would do if you were suddenly fired from your job? Where will your emergency funds come from if you are permanently injured in an accident?

People don’t like asking themselves these questions, and they hate planning for these scenarios even more, but it is necessary and it will help you not panic if the time comes. Have a plan for major injury or being fired. Will you move in with your parents? Have you talked to them about this? How about your girlfriend or wife? Do they have resources backed up? Will you finally move to Chicago like you always talked about?

Put this onto paper and keep it in a safe place. Just knowing you have the plan will put you at ease.



9) Do What You Love

What? What the hell are you talking about?! I have rent to pay, a family to raise, and you’re telling me I should quit this shitty job I’m in and try to be an artist?!

Well, not quite, but close.

If you hate your job, you’re looking over your shoulder, worrying about being fired, worrying about not meeting deadlines and quotas, and simply stressed. You’re panicking, but you don’t even know it. And if you are eventually fired, you’re just going to get worse.

Stop the cycle now. There are still plenty of job opportunities for people who are motivated and hard-working. Hell, I’m willing to help you find those opportunities, and so are many other people you may not be reaching out to.

If you’re in a job you love, you simply do better, feel happier, come home more refreshed, and don’t dread work the next day. Even if that just means starting a side project, a new business venture, or writing a novel, then do it!

It may be easier said than done, but it will make you panic less.



10) Remember What’s Important in your Life

Is money or family more important? Your happiness or your job? Only when you put these comparisons into direct terms do the answers seem so clear.

Money is important, but money comes and goes and has limited return. Family, friends, life, and love are once-in-a-lifetime events that have unlimited returns.

Corny, yes. True, even more so during tough times. Rely on what’s important when you’re about to panic.



11) Take up a new Hobby; Try Something Different

There’s a reason that people love the phrase “Variety is the spice of life.”

It’s because it’s true.

You’ll go nuts doing the same tasks every day. And that will bleed into fear, panic, and hesitation. So nip it in the butt now. Take up piano lessons to soothe your mind. Or do some Yoga to enhance the body. Or you can be crazy like me, and try to start a business and write a novel at the same time.

Just take a different path. Take a random drive into the unknown or learn swing dancing. Learning something new, trying something new will put your focus on fun and useful tasks rather than the news.



12) Watch and Read the News Less

Tell me now: How many times have you searched the financial news or watched the Dow Jones charts in the last two weeks?

You’ve been adding to your panic.

Checking once a day to get your news and information is good. It’s good to be informed. But four straight hours of financial meltdown news is not good for your psyche. It will cause you to shiver in fear and become addicted to the news.

So do yourself a favor and just close those news tabs and turn off CNN. Watch House, football, or do what I suggested in #11 and start a new hobby.



13) Smile

Just think about the great things you have in life. Take a look outside, think about how you’ve grown. Then smile and pat yourself on the back.



Thanks to Compfight, MotherPie, olivander, and analyzeindices.com for the images.





The Two Questions To Ask Yourself Before Embarking on a New Business or Project

Before I embark on any project, I ask myself two very important questions. After I’ve evaluated the viability of the business idea, these become the focal point of how I move forward. You’re doing yourself and others a disservice if you aren’t asking these questions as well.



1) Will this venture create real value for people and society?

What do I mean by “real value”? It’s a subjective subject based on your beliefs, but there’s a difference between creating a high-end restaurant chain and a multibillion dollar pharmaceutical company. Is the end result of what you do going to be fulfilling to others?

I have started or been a part of projects because they could make a real difference in people’s lives. Spine-Health is depended on by millions each year for pain information and community. Buck the Slump was an effort to provide valuable information to people seeking news about the recession, an incredibly important subject given recent circumstances. I can tell you how the effects of the jobs I take on will have on the world.

If I don’t believe the job is going to provide real value in some way, I’m not going to be part of it. If you don’t believe in the cause you’re working towards, then what are you doing anyways? Peple who believe in the value of their research, their business, or their work just work happier and work more efficiently.



2) Will this venture create real value for me?

Just as important as creating value for others is creating value for yourself. Self-fulfillment is too often ignored by people seeking riches in the wrong places or trying to do “the smart thing” or “the right thing.”

Sometimes, you just have to do the dumb thing.

If you love the idea, love working with it, and are confident you’ll love working on it every day, then why aren’t you working on it already? Your work is one of the core components of your life – treating it as anything else will only make you miserable in the long-term. People don’t take the risk enough for happiness sometimes, but in the end it may simply be a waste of your passion and your talent on the world.

So ask yourself about value before embarking on any project. But if you know the answer to these questions, then find a way to make it work. And don’t be afraid to reach a little farther than you’re used to.

Business Cards 2.0 – The Pros and Cons of a Customized Card

I’m sorry I am not able to give you a far more exciting update today. My next post will be about my upcoming Facebook Reconnection Experiment, so I hope you watch out for that article.

In the meantime, I want to talk about Business Cards once again. I talked about Business Cards in a previous article, especially about how a person looking at your card for an extra half second or talking about it with friends will go a long way towards people remembering you.

My cards, as a rule, are unique per person and are memorable. I’ve been on a “fortune cookie” theme recently, writing a different fortune per card, my favorite being “He who throws dirt loses ground.”

Here is version 2.0 of my fortune cookie business card (front and back):





The Pros:

  • Unique card for every person
  • Great for impression the ladies
  • Professional designed. Sort of – A wonderful woman took pity on my horrendous design and gave it a makeover. If you like her work, I’m glad to hand out her contact info.
  • Inexpensive
  • Everything is very clear on my card



The Cons:

  • Tinted and unflattering picture of myself – my new Facebook photo is far better. Pick the right picture, and don’t do it in a rush like I did.
  • Needs my name on the front and the back
  • Takes too much time to write in fortunes – no business card is worth that much
  • TechThrill is being delayed while I finish other projects – I don’t need it so prominently on my card
  • No Twitter contact info

I’ve learned from this card and will use that to build my next card. Business Card 3.0 will be a completely different design – I have an idea in my head, but I will wait until I am done with these before thinking of a new design.

Remember, your business card needs to stand out if it’s going to be useful in any way.