“Throughout the book, Parr keeps readers engaged, amused and focused, proving that the
science of Captivology works.”
~ Success Magazine
A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea?
I deliver the answer eight seconds into this interview with Behind the Brand, but I want to add this: there is never a “best” or “worst” time to start something. There is only the matter of opportunity and execution.
Nobody has the power to predict the markets. Corrections and bull markets are just a part of life, and if you try to start a company based on market conditions, you’re going to get burned. If, on the other hand, you find the right opportunity, execute to solve a big problem, and build something with solid metrics and fundamentals, you will always be okay, even in a down market.
Thinking of working on something? Tell me about it in the comments.
A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia effect, and how entrepreneurs can tell their brand’s story more effectively using data.
Check it out and let me know what you think in the comments!
I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and another question regarding how to focus on a core business while also focusing on expansion and other lines of business with more growth opportunities.
You can watch the MSNBC clip above to hear our advice on both of these subjects, but I wanted to focus on the first question from the clip — how do you build a management team, especially if you’re new to management? This is a major concern most first-time founders have as they navigate venture rounds and learn how to hire and fire employees. Bad or incoherent teams are the top reason I see early-stage startups crumble, so the concern is warranted.
Blasevick’s advice was to make sure you hire the right person the first time, because a startup can’t afford to make a big mistake on a top hire. She specifically pointed out Topgrading, a unique and more rigorous system for hiring, as a tool to help find people who will be truly passionate about the company.
My advice was just as simple to understand but hard to implement: you have to hire people who are smarter than you. Just as important, you have to be able to check your ego at the door.
You are not supposed to be the smartest person in the room. If you are, you’re doing a bad job recruiting. You may think you are a product guru, but there is somebody at Google with double your experience. Nobody wants to follow a micromanager, and if you’re doing your job, you shouldn’t have time to micro-manage anyway.
If you’re not experienced as a manager, learn through osmosis. Surround yourself with the smartest people possible. It may be intimidating at first, but they joined your cause for a reason. As long as you set the vision and learn how to hire the right people,
In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three key factors is essential to getting your startup, brand or career out of a run and back on an upward trajectory.
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In this video, I discuss the anatomy of a brand and how startups can build a brand that captivates customers and creates loyal users.
Tell me what you think about this video and brands in general in the comments or message me directly. I’d love to hear your thoughts.
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons?
Recently, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In this video, I discuss the anatomy color, logos and visual content in telling the story of a brand and their unconscious influence on our attention.
Tell me what you think about this video in the comments. If you want to dive deeper into visual attention, grab yourself a copy of Captivology.
The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works.
According to eMarketer, the average EMV (earned media value) was 1.4x higher in the first half of 2015 than 2014’s averaged EMV. On average, companies gained $9.60 in EMV for every dollar spent. This was especially true in consumer goods, travel, beauty, and alcohol. This doesn’t surprise me — many influencers are YouTube, Vine, Snapchat and Instagram stars who specialize in beauty, travel and humor.
Speaking of platforms, Instagram was the king of influencer marketing by a longshot. Overall, influencer marketing is becoming more mainstream and is a better bang for the buck than traditional methods of reaching consumers. One of the reasons for its effectiveness is explained by the Reputation Trigger from my book Captivology. The research shows that 1) we are hard-wired to trust experts, so much so that our critical decision-making centers of the brain shut off when we listen to an expert, and 2) we trust experts more than any other type of spokesperson or brand ambassador. If a popular beauty vlogger tells you about a new skin treatment to try, you’re going to listen.
You can read more about the effectiveness of influencer marketing on eMarketer and read more about the science of influencer marketing in Captivology.