Recent Press

A selection of recent press for Ben Parr and Captivology:


Strategy+ Business Magazine: Captivology named best marketing book of 2015!

Captivology is the best marketing book of the year not only because it contains deep insights, but also because it is immensely enjoyable. I got the feeling that Parr wrote it mostly out of his fascination with the topic, and his enthusiasm shows.”

CCTV: Venture capitalist’s advice on audience engagement:

CNN: 15 Questions With Ben Parr

NextShark: Meet the Man That’s Getting Everyone’s Attention

Forbes: 7 Tips From Author Ben Parr’s “Captivology” On Grabbing Digital Attention

By Ben

Inc: 6 Predictions for Alphabet and the New Google

TechCrunch: How To Win The Attention Of Potential Investors

Wired UK: Fascinated by Celebrities? You Just Need More Friends

Recent Print Appearances

Harvard Business Review: 7 Ways to Capture Someone’s Attention

AdWeek: Author Ben Parr to Send Book Into Space

Forbes: Ben Parr Wants Your Attention: Q&A With The Author Of ‘Captivology’

USA Today: A Peek Into ‘Captivology’

Small Business Trends: Read “Captivology” and Learn How to Grab Your Customers’ Attention

Inc: Top 30 “Internet of Things” Experts (#9)

Financial Times: Review: ‘Captivology’ by Ben Parr

Upstart Business Journal: Attention, Please: Ben Parr on the Science of What Grabs Us

Business Insider: 7 scientifically proven ways to capture someone’s attention

Recent TV and Radio Appearances

ABC News: If You Wear This Coat, You Can Capture Anybody’s Attention

MSNBC: Captivating Your Customers

NBC Press:Here – Ben Parr, Captivology, Capturing Attention

Behind the Brand: Is Marketing More Art or science?