A selection of recent press for Ben Parr and Captivology:
Strategy+ Business Magazine: Captivology named best marketing book of 2015!
“Captivology is the best marketing book of the year not only because it contains deep insights, but also because it is immensely enjoyable. I got the feeling that Parr wrote it mostly out of his fascination with the topic, and his enthusiasm shows.”
TechCrunch: How To Win The Attention Of Potential Investors
Recent Print Appearances
Harvard Business Review: 7 Ways to Capture Someone’s Attention
USA Today: A Peek Into ‘Captivology’
Small Business Trends: Read “Captivology” and Learn How to Grab Your Customers’ Attention
Financial Times: Review: ‘Captivology’ by Ben Parr
Upstart Business Journal: Attention, Please: Ben Parr on the Science of What Grabs Us
Business Insider: 7 scientifically proven ways to capture someone’s attention
Recent TV and Radio Appearances
ABC News: If You Wear This Coat, You Can Capture Anybody’s Attention
MSNBC: Captivating Your Customers
NBC Press:Here – Ben Parr, Captivology, Capturing Attention
Behind the Brand: Is Marketing More Art or science?