A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book <a href="http://captivology.com
You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet.
The meme started with a debate
Dear friends, family, colleagues, and supporters,
I'm thrilled to announce my first non-fiction book, working title "Captivology: The Science of Capturing People's Attention", due in early 2015 from HarperOne, an imprint of HarperCollins.
I hope you will sign up for updates on Captivology through my book's website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here's a link for sharing this announcement.