There were a few interesting conversations yesterday and today on the role of “Internet presence” in the job hunt. Will a blog help you get a job? What about an online resume? Should you beef up your LinkedIn account in case employers look at it?

The omniscient blogger Robert Scoble started with a list of ways to socially network if you are laid off. Then he stated that “if you don’t have a blog, you don’t have a resume,” which led to this argument over his words.

Sorry I had to go through the history of a conversation, but I needed to frame the picture. A post on Mashable by Dan Schawbet discussing how to use social media to build an online resume also piqued my interest.

All of this conversation needs to be filtered. We need to ask the big question:

To answer that question, I need to say this: what you put online isn’t going to get you a job. It’s what you have accomplished and what the interviewers believe you could accomplish that will get you the job. Having a blog on marketing isn’t going to get you a marketing position at Apple if your competition has successfully executed major marketing campaigns for Fortune 500 companies. What a blog will do is accentuate your experience, your strengths, and leave a lasting impression.

So what do I suggest? Be passionate and be professional. Employers will indeed Google search you, so make sure those inappropriate pictures never, ever get taken and put online. After that, just do what excites you. Creating a blog when you hate to write is a waste of your time and the time of a potential employer. It’s clear as day whether or not you put time into your website. Pointing out your accomplishments in a video or an about page can help, but it only helps if you’ve actually accomplished something.

So instead of worrying about what Scoble is saying about online presence, focus on making solid, meaningful accomplishments and conveying that experience when you finally sit down with that interviewer.

Image credit to stayrudee at Flickr