What Is a Brand? [VIDEO]

What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?

A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In this video, I discuss the anatomy of a brand and how startups can build a brand that captivates customers and creates loyal users.

Tell me what you think about this video and brands in general in the comments or message me directly. I’d love to hear your thoughts.