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About MeHi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.
Category Archives: My musings
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow
My inner nerd is screaming for joy! Star Wars can’t come fast enough:
Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancer
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?
In this video interview with Behind The Brand,
Update: I’ve changed my mind on this, based on a lot of rational arguments and a little more thinking. I do not have much sympathy for cheaters for a multitude of reasons, but
I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs are