Category Archives: Business

The Seven Triggers of Captivation Marketing [VIDEOS]

Ben-Parr-Captivation-Marketing-Captivology-Triggers

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the

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Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have

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How to Build a Management Team When You’re Not an Experienced Manager

I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and

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The Three Things That Get Us Stuck [VIDEO]

In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three

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What Is a Brand? [VIDEO]


What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?

A few weeks ago, I sat down with

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Is Marketing an Art or a Science? [VIDEO]

Ben Parr Discussing Captivology

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand,

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Why We Invested in Shots

As you may have heard, the mobile app Shots has been on fire. It has over 5 million active users (and growing fast), just launched 3-second video, and

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Video

Watch Bill Gates Try to Explain the Internet to David Letterman in 1995

Happy Thanksgiving, everyone!

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My thoughts on TMZ’s iPhone “Scoop” on CNBC [VIDEO]

Yesterday, I hopped on CNBC to talk about TMZ’s new iPhone on Closing Bell. Suffice it to say, I wasn’t buying it.

Check out the video:

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Why Are Google Glass Users Such Assholes?

Childish. Petty. Disrespectful.

These were the only words I could muster after reading about how a group of Glass users destroyed the Yelp rating of a local NYC restaurant, all because they asked one person to take off her Google Glass in their restaurant.

I've been asked to take off Glass before, and I've obliged without issue. After all, it's their restaurant and their rules. If a restaurant asks me to put my cell phone away, I will. If somebody asks me to take off my shoes in their home, I respect their wishes. But Katy Kasmai didn't take being asked to remove Glass so well. She refused to eat there because she couldn't put the computer off her face. Instead she posted to Google+ and, for some reason, her Google+ followers and other Glass users decided to vote down the restaurant on Yelp, OpenTable and Google/Zagat.

(Correction: From what I could find, Katy never rallied or asked her followers to downvote the restaurant. Google Glass users did that all on her own.)

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