
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
Posted in Attention, Business, Captivology, Entrepreneurship, Media, Media appearance
I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have
Posted in Blog, Business, Captivology, Entrepreneurship, Media, My musings, Projects
I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and
Posted in Branding, Business, Entrepreneurship, Management, Media appearance
Tagged ben parr MSNBC
In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three
Posted in Blog, Branding, Business, Entrepreneurship, Media appearance, Productivity
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Posted in Attention, Business, Captivology, Entrepreneurship, Media appearance, My musings, Productivity
Tagged Captivology
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?
In this video interview with Behind The Brand,
Posted in Attention, Branding, Business, Marketing, Media appearance, My musings
Posted in Blog, Business, Entrepreneurship, My musings, Social Media
Tagged DominateFund, entrepreneurs, Entrepreneurship, Investments, Justin Bieber, Shots
Happy Thanksgiving, everyone!
Yesterday, I hopped on CNBC to talk about TMZ’s new iPhone on Closing Bell. Suffice it to say, I wasn’t buying it.
Check out the video:
Posted in Business, Media appearance
Childish. Petty. Disrespectful.
These were the only words I could muster after reading about how a group of Glass users destroyed the Yelp rating of a local NYC restaurant, all because they asked one person to take off her Google Glass in their restaurant.
I've been asked to take off Glass before, and I've obliged without issue. After all, it's their restaurant and their rules. If a restaurant asks me to put my cell phone away, I will. If somebody asks me to take off my shoes in their home, I respect their wishes. But Katy Kasmai didn't take being asked to remove Glass so well. She refused to eat there because she couldn't put the computer off her face. Instead she posted to Google+ and, for some reason, her Google+ followers and other Glass users decided to vote down the restaurant on Yelp, OpenTable and Google/Zagat.
(Correction: From what I could find, Katy never rallied or asked her followers to downvote the restaurant. Google Glass users did that all on her own.)