These were the only words I could muster after reading about how a group of Glass users destroyed the Yelp rating of a local NYC restaurant, all because they asked one person to take off her Google Glass in their restaurant.
I've been asked to take off Glass before, and I've obliged without issue. After all, it's their restaurant and their rules. If a restaurant asks me to put my cell phone away, I will. If somebody asks me to take off my shoes in their home, I respect their wishes. But Katy Kasmai didn't take being asked to remove Glass so well. She refused to eat there because she couldn't put the computer off her face. Instead she posted to Google+ and, for some reason, her Google+ followers and other Glass users decided to vote down the restaurant on Yelp, OpenTable and Google/Zagat.
(Correction: From what I could find, Katy never rallied or asked her followers to downvote the restaurant. Google Glass users did that all on her own.)
Hi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.