Category Archives: Entrepreneurship

Announcing New Keynotes on Psychology, AI, and Storytelling

Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve

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The Seven Triggers of Captivation Marketing [VIDEOS]

Ben-Parr-Captivation-Marketing-Captivology-Triggers

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the

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Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have

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Is Now the Best or Worst Time to Start Something? [VIDEO]

A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea?

I deliver the answer eight seconds into

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How Can You Tell a Better Story With Your Data?

Ben Parr on Storytelling

A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia

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How to Build a Management Team When You’re Not an Experienced Manager

I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and

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The Three Things That Get Us Stuck [VIDEO]

In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three

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What Is a Brand? [VIDEO]


What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?

A few weeks ago, I sat down with

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The Role of Visual Content in Storytelling [VIDEO]

Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow

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How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book

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