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About MeHi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.
Category Archives: Innovation
This is the future, people. If Google make this into a consumer product, their stock price will go through the roof.
There are lots of mental and technological barriers to break first, though.
Why do people decide to share what they share? What makes something go viral? What kind of things can companies do to encourage more sharing from their users?
These are the types of questions that
The day before the Groupon IPO, a friend not in the tech industry asked me what I thought about the IPO. “Do you foresee the company’s stock going up a lot?” he asked me.