Category Archives: Marketing

The Three Stages of Attention [VIDEO]

In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli.

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Influencer Marketing: It Works

The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works.

According

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Is Marketing an Art or a Science? [VIDEO]

Ben Parr Discussing Captivology

Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing?

In this video interview with Behind The Brand,

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