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About MeHi! I'm Ben Parr, co-founder and CMO of Octane AI, the platform for conversational commerce and Messenger marketing for ecommerce. I'm the author of Captivology: The Science of Capturing People's Attention. I also advise brands like Lufthansa on attention and growth, and I write a monthly column for Inc. I'm the former Editor of Mashable and a member of the Forbes 30 Under 30.
Category Archives: Media appearance
Yesterday, I hopped on CNBC to talk about TMZ’s new iPhone on Closing Bell. Suffice it to say, I wasn’t buying it.
Check out the video:
Dear friends, family, colleagues, and supporters,
I'm thrilled to announce my first non-fiction book, working title "Captivology: The Science of Capturing People's Attention", due in early 2015 from HarperOne, an imprint of HarperCollins.
I hope you will sign up for updates on Captivology through my book's website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here's a link for sharing this announcement.
I dropped by CNBC this afternoon to discuss an issue that will dominate the headlines this week — a proposal by Apple CEO Tim Cook to simplify the tax laws regarding the repatriation of
I dropped by NBC Bay Area recently for NBC’s Press: Here to interview some awesome people, including Hipmunk CEO Adam Goldstein and Zoosk CEO Shayan Zadeh.
But mostly, I dropped by to chat about
I was on CNBC earlier today to answer the question, “Is Mark Zuckerberg In Over His Hoodie?”, facing off against Silverback Social CEO Chris Dessi.
My argument was simple: Facebook stock
Apple has $130 billion in cash, and nobody can seem to agree what the tech titan should do with it. That’s the impression I got from Greenlight partner David Einhorn’s recent suggestions