Category Archives: Media

The Seven Triggers of Captivation Marketing [VIDEOS]

Ben-Parr-Captivation-Marketing-Captivology-Triggers

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the

read more

Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have

read more

No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money

Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancer

read more

Some Thoughts on the Modern Media Landscape

I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs are

read more

Minecraft the Movie: Suggestions for Casting

So Warner Brothers, thrilled with the performance of The Lego Movie, is turning another blocky adventure into a movie —

read more

Announcing “Captivology”, My Book on the Science of Attention (HarperCollins/2015)

Dear friends, family, colleagues, and supporters,

I'm thrilled to announce my first non-fiction book, working title "Captivology: The Science of Capturing People's Attention", due in early 2015 from HarperOne, an imprint of HarperCollins.

I hope you will sign up for updates on Captivology through my book's website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here's a link for sharing this announcement.

read more

Tom Perkins on Bloomberg West [VIDEO]



Good job Emily Chang for a difficult interview. As for Tom Perkins… well, just remember that you can say crazy things on air too when your watch is worth a six pack of Rolexes.

read more

CNN Turns a Terrible Tragedy Into an Upworthy Headline

We’re all doomed.

(Seriously, CNN — you’re better than this.)

read more

The PandoDaily Problem: Why the AllThingsD Team Needs to Avoid Tech Investors

kara-swisher-walt-mossberg-meredith-perry-1

By early next year, two high-quality technology news publications are going to make their debut. And if the owners of these publications are smart, they will turn their backs on the tech investors

read more

What Will It Take For Us to Get Angry?

Occupy Wall Street 2011

Edward Snowden, The Guardian and The Washington Post know how to keep a story in the news.

Instead of dumping all of their leaked documents to the public, they are slowly releasing information on

read more