
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
Posted in Attention, Business, Captivology, Entrepreneurship, Media, Media appearance
I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have
Posted in Blog, Business, Captivology, Entrepreneurship, Media, My musings, Projects
Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancer
I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs are
So Warner Brothers, thrilled with the performance of The Lego Movie, is turning another blocky adventure into a movie —
Posted in Media
Dear friends, family, colleagues, and supporters,
I'm thrilled to announce my first non-fiction book, working title "Captivology: The Science of Capturing People's Attention", due in early 2015 from HarperOne, an imprint of HarperCollins.
I hope you will sign up for updates on Captivology through my book's website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here's a link for sharing this announcement.
Posted in Announcements, Business, Entrepreneurship, Innovation, Internet Tools, Media, Media appearance, My musings, Projects, Tech
Tagged Attention, ben parr, Book, Captivology
Good job Emily Chang for a difficult interview. As for Tom Perkins… well, just remember that you can say crazy things on air too when your watch is worth a six pack of Rolexes.
By early next year, two high-quality technology news publications are going to make their debut. And if the owners of these publications are smart, they will turn their backs on the tech investors
Edward Snowden, The Guardian and The Washington Post know how to keep a story in the news.
Instead of dumping all of their leaked documents to the public, they are slowly releasing information on