
Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve
Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve
Posted in Announcements, Attention, Captivology, Entrepreneurship
Tagged ai speaker, ben parr, keynote, keynote speaker, octane ai, psychology speaker, tech speaker
Friends,
I haven’t been blogging on BenParr.com for a while. I also haven’t sent out a new edition of The Tech Caucus in almost a year. It’s been bothering me, so I thought I’d
Posted in Blog, Captivology
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the
Posted in Attention, Business, Captivology, Entrepreneurship, Media, Media appearance
I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have
Posted in Blog, Business, Captivology, Entrepreneurship, Media, My musings, Projects
In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli.
Posted in Attention, Blog, Captivology, Marketing, Media appearance
Tagged Attention, ben parr, Captivology, draper university, three stages of attention, working memory
A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia
Posted in Attention, Captivology, Entrepreneurship, Media appearance, Tech
Tagged Attention, behind the brand, ben parr, brand, Captivology, data, Media, Startup, storytelling, tech
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?
A few weeks ago, I sat down with
Posted in Attention, Business, Captivology, Entrepreneurship, Media appearance, My musings, Productivity
Tagged Captivology
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow
The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works.
According
Posted in Attention, Branding, Captivology, Marketing, Science, Social Media
Tagged influencer marketing, influencers, Instagram, snapchat, Vine
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients.
In this ABC News interview,
Posted in Attention, Branding, Captivology, Media appearance