Tag Archives: Captivology

The Three Stages of Attention [VIDEO]

In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli.

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How Can You Tell a Better Story With Your Data?

Ben Parr on Storytelling

A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia

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What Is a Brand? [VIDEO]


What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts?

A few weeks ago, I sat down with

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How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book

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Color Controversy: The Science of Why #TheDress Has Captivated Our Attention


What is #TheDress going viral?

You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet.

The meme started with a debate

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Announcing “Captivology”, My Book on the Science of Attention (HarperCollins/2015)

Dear friends, family, colleagues, and supporters,

I'm thrilled to announce my first non-fiction book, working title "Captivology: The Science of Capturing People's Attention", due in early 2015 from HarperOne, an imprint of HarperCollins.

I hope you will sign up for updates on Captivology through my book's website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here's a link for sharing this announcement.

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